I'm a Product Designer + Software Engineer with experience building AI-powered B2B SaaS products in highly regulated financial services, bringing a systems-driven approach to simplifying complex workflows into intuitive experiences — owning products from ideation to launch.

Case Studies

Case Study · 01

Conversational Agent Design: 4 UX Decisions That Drove 35.2% Efficiency Gains (Side Panel)

0 → 1 · B2B · Enterprise · Shipped · 2026 · Valuelink Software

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Case Study · 02

Unlocking 30.2% Revenue Gains with AI-Powered Dashboard

Analytics · B2B · Enterprise · Shipped · 2025 · Valuelink Software

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Case Study · 03

Achieving 62.3% Growth in App Adoption

Mobile App · B2C · Consumer · Shipped · 2025 · Valuelink Software

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Side Projects & Volunteering

Side Project · Design Engineer

Loopback: A Prototype Testing Platform.

Loopback is a prototype testing platform. You post a prototype, invite testers with a link, and they complete tasks or explore freely, optionally with screen recording. An AI analysis then ranks their feedback by business impact against your stated requirements.

Next.JS Kiro
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Side Project · Design Engineer

Clean, Fine-Tuned Microinteractions.

I build and ship new microinteractions here every week for designers who want to get comfortable with code and sweat the details. A free resource for designers who want to start contributing to the codebase.

Next.JS Tailwind Claude Code
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Side Project · Design Engineer

Our Journal: An interactive journaling experience.

Our Journal is a shared, beautifully designed web app where people from around the world can contribute short entries and illustrations to a single bound book.

Claude Code Cursor
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Side Project · Design Engineer

AI Design System Plugin: Condensing hours of work into minutes.

Reduced 30+ manual layer operations to a single action by building an AI-powered design system plugin adopted by the entire design team, semantically binding frames to live design system tokens.

Claude Code
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Volunteering · Programming Teacher

Teaching coding to summer camp students.

Currently dedicating 2 hours a week to teaching students aged 11–16 coding fundamentals and building projects with them.

Think Round Inc. community art event
Volunteering · Product Designer

Think Round Inc. Wellness App.

Design Engineer for San Francisco-based organization that uses art, education, and community engagement to promote environmental awareness, cultural understanding, and social impact.

Background & Experience

Education

Bachelors in Computer Science

Habib University

Skills & Tools

Figma User Research Prototyping Design Systems Interaction Design React TypeScript Accessibility AI / LLMs Framer

Let's Get In Touch

LinkedIn

/in/ayeshadesign

Send Email

ayeshavball6@gmail.com

Resume

Download .docx